A billboard at the corner of Floyd and Breckinridge streets, meant for women in unplanned pregnancies, offers a positive spin on the situation. This and 75 other signs like it are dotted around the Louisville area, offering sometimes humorous, compassionate and uplifting encouragement to women struggling with pregnancy.
They are sponsored by the Little Way Pregnancy Resource Center and Billboards for Life. All the signs but one feature this “strawberry” pink background color. The exception is a baby blue sign that says simply, “Oh Boy!”